Marketing plan 2007

The 2007 marketing plan includes:

Large distribution, covering most European countries, of direct mail brochures through international organisations
Advertisements in different leading publications (ad impressions)
Press booths at the fair covering the novelties presented
E-mail impressions delivered to European nations government buyers (local, federal,...)
Distribution of press releases resulting in frequent publicity
Presence on a variety of professional web calendars
Distribution of 5 to 6.000 conference programs by mail
...